Advertising Standards Authority
- Advertising Standards Authority
An independent body set up and paid for by the advertising industry to ensure that its system of self-regulation works in the public interest. The ASA must have an independent chairman, who appoints individuals to serve on the council, two-thirds of which must be unconnected with the advertising industry. The ASA maintains close links with central and local government, consumer organizations, and trade associations. All advertising, apart from television and radio commercials, which are dealt with by the Independent Broadcasting Authority (IBA), must conform to the British Code of Advertising Practice (BCAP), which is administered by the ASA. The Code's requirement that adverts be legal, decent, honest, and truthful applies not only to what it said in an advertisement, but also what is shown. If it is claimed that one bar of chocolate contains ½ pint of milk, then the chocolate bar must contain that amount of milk. If the advertisement makes no claim, but shows a ½ pint bottle or carton of milk, then the chocolate must still contain this amount of milk. The ASA controls the contents of advertisements by continuous monitoring of publications and by dealing with complaints from members of the public.
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Advertising Standards Authority — may refer to:*Advertising Standards Authority (Ireland) *Advertising Standards Authority (New Zealand) *Advertising Standards Authority (South Africa) *Advertising Standards Authority (United Kingdom) … Wikipedia
Advertising Standards Authority — ˌAdvertising ˈStandards Auˌthority abbreviation ASA noun MARKETING ORGANIZATIONS a British organization that makes sure that advertising is honest, truthful, and acceptable: • Advertisements with flight prices must include all taxes and other… … Financial and business terms
Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
Advertising Standards Authority — An independent group established in the UK in 1962 to ensure that the self regulating system of advertising works effectively in the public interest (abbrev ASA) • • • Main Entry: ↑advertise … Useful english dictionary
Advertising Standards Authority — (abbr ASA) an independent organization which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the… … Universalium
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising Standards Authority (New Zealand) — Infobox Organization name = Advertising Standards Authority image border = size = caption = abbreviation = ASA motto = formation = extinction = type = status = purpose = headquarters = location = Wellington region served = New Zealand leader… … Wikipedia
Advertising Standards Authority — /ˌædvətaɪzɪŋ stændədz ɔ:ˌθɒrəti/ noun the independent body which oversees the system of self regulation in the British advertising industry. Abbr ASA … Marketing dictionary in english
(the) Advertising Standards Authority — the Advertising Standards Authority [the Advertising Standards Authority] (abbr ASA) an independent organization which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority… … Useful english dictionary
the Advertising Standards Authority — UK US noun GOVERNMENT, SOCIAL RESPONSIBILITY, MARKETING ► THE ASA(Cf. ↑the ASA): »Two government newspaper adverts have been banned by the Advertising Standards Authority … Financial and business terms
